Incenti Knowledge Base

Task guides for every part of Incenti. Pick an area below or search from any page.

Getting started

AI assistants in Incenti

Where each Incenti assistant lives, what data it can see, what it can and cannot change, how your conversations are stored, and the controls for chat history, clearing a chat, and the per-minute message limit.

Emails Incenti sends

Every email Incenti sends on your behalf or to you, who receives it, which ones also appear on the notification bell, what the subject lines look like, and why you cannot reply to them.

Invite and manage users

Add a teammate with a role and product access, see them on the Users list, send them an invitation, and edit, disable, or remove a user later.

Notifications and the bell

Read updates from the bell in the header, use the Notifications page's Inbox and Archived tabs, mark items read, archive them, and see which events notify you and which also send email.

Roles and permissions

How your account role (Admin or Member) and your product access decide what you can see and do in Incenti, exactly what each role can change, and what only Incenti staff can set.

Seat limits and what happens at the cap

How a product's per-account user limit is set, who it counts, what happens when the last seat is taken, and how to free a seat or raise the limit.

Sessions and security

How long a sign-in link and a signed-in session last, what returns you to the page you were on, why one email belongs to one account, what each error screen means — including the new-version reload notice — and what Incenti staff can see.

Sign in to Incenti

Sign in with your work email, Google, or Microsoft account, confirm your identity from the emailed link, understand every error screen you might hit, and sign out when you're done.

Welcome to Incenti

An overview of the modules available in Incenti, what each one is for, where you land after signing in, and where to go next depending on what you are trying to do.

Update your profile and theme

Open your profile from the user menu, edit your name, title, email, and phone inline, switch between Light, Dark, and System theme, and sign out.

Forms

Build a form: fields, pages, and rules

Add fields from the palette, arrange them into pages and sections, configure each one, map fields to your CRM, add conditional rules, and let autosave keep your changes in sync.

Build forms with the AI assistant

Use the Form Builder AI panel to add and rearrange fields, tables, pages, sections, scoring, rules and CRM mappings by asking for them — and reject a turn you don't like in one click.

Conditional rules

Build a rule that shows, hides, enables, disables, sets, or clears a field, section, or page based on an answer — and learn the limits: one condition per rule, show and hide that don't reverse, and Set Options.

Create a form

Start a new form from scratch, from a template, or by uploading an existing document, and name it before moving to the builder.

Duplicate, archive, and delete forms

Copy an existing form as a new draft, hide a form you're done with from your active list, restore it later, and understand why deleting a form isn't offered.

Field groups and reusable field sets

Add a Field Group to collect several related answers at once, choose where those answers are saved in your CRM, change a group's settings, and add the separate Property Information pages — and why consistent mapping matters for autofill and CRM sync.

Field types reference

Every field you can add to a form, what you can configure on it, what respondents see, and the settings shared by all fields — Required, Hidden, Key, Help Text, Split Row, Duplicate, Delete, and the canvas badges.

Form types

Understand what a form type is, pick one when you create a form, and see where types show up in the portal today.

Forms list: search, filter, and preview

Find a form on the Forms list with search, the status filter, and the Active and Archived tabs; read its columns; sort and page through them; preview a form as a respondent; and see why the list may be missing entirely.

Formulas and calculated fields

Write a formula that adds up other answers, reference fields and table columns, use the built-in functions, pick an output format, and fix the parse and "Unknown field" warnings the editor shows.

Map fields to your CRM

Use Auto Populate to connect a form field to a contact, organization, project, or property record, so a submission updates your CRM without retyping — and see which fields are mapped from the canvas.

Publish and share a form

Activate a form so it accepts responses, copy its public link or embed code, preview it, set a deadline, close it when you're done, and understand the status rules a form can and can't move through.

Request responses from contacts

Email a form to a list of people from an opportunity — picking contacts, uploading a CSV, or typing rows by hand — and understand what the recipients get, what lands in your CRM, and why nothing shows in Responses yet.

Form scoring criteria and AI scoring

Turn on scoring for a form, define the criteria AI uses to evaluate answers, and run Score with AI on individual or multiple responses from Responses.

Start a form from a template

Browse Incenti's published form templates, preview one, and create your own editable copy with its fields, pages, rules, and scoring already in place.

Responses

Answers Library: save and reuse answers

Save answers from a response into your Answers Library, add or edit entries by hand, and let the AI suggest them when filling out future forms.

Ask AI about your responses

Open the AI chat drawer on the responses list or a response's detail page to ask questions about responses, scores, and forms, and confirm any answer updates it proposes before they're saved.

Autofill a response

Use AI to fill in a response you're submitting — deterministic fills from your property, profile, and organization, then AI-proposed answers for what's left, with provenance you can review or change afterward.

Compare responses side by side

Lay every response to one form out in a single table — the overall score, each scoring criterion, and every answer as rows, one column per response — from the responses list or straight from an opportunity's Responses tab.

Create a response from a document

Upload a document from the responses list to have it turned into an answerable form, fill it in, and get the answers written back into the original document.

CRM sync and conflicts

What Incenti creates in your CRM when someone submits a form, how contacts, organizations, and properties are matched, why submitted values are sometimes kept out, and how to retry a failed sync.

Edit a response and fix field types

Change a response's saved answers from either side, understand what an edit does and does not trigger, and correct a question whose answer type was detected wrongly.

Export responses

Download one response as a CSV or PDF, download the completed copy of a document response, and know what each file contains before you send it on.

Received and Submitted responses

Understand the Received and Submitted tabs on the responses list, what lands in each, what every column means, and how to search, filter, sort, and act on responses in bulk.

Response statuses

What every response status means, who sets it, which transitions are possible, how the Received tab filters them by default, and what Incenti records when a status changes.

Review a response

Open a response's detail page to read its answers, change its status, connect it to an opportunity, check its CRM sync, export it, or remove it.

Score responses with AI

Find scores on the responses list and a response's detail page, run AI scoring on one or many responses, understand how the percentage is worked out, and filter by score.

Upload a completed response

Upload an application you already filled out as a PDF, Word, or Excel file so its answers are read into a response you can search, link, and reuse.

Upload a response against an existing form

Attach a completed copy of one of your published forms that an applicant sent back as a file, so it joins that form's responses, gets scored, and is recorded as theirs.

Filling out forms

Contacts and pipeline

Contacts and organizations

Find, create, and manage the contacts and organizations your account works with — including linking contacts to an organization, setting a primary contact, adding custom fields and addresses, and deleting a record.

Import contacts from a CSV

Prepare a CSV of contacts, review and fix the rows in the import preview, start the import, and understand how existing contacts are matched, how organizations are chosen, and what the completion email and notification tell you.

Add notes to contacts, organizations, and opportunities

Add a note to a contact, organization, or opportunity, optionally attach the same note to other records at once, edit it, and either unlink it from one record or delete it everywhere.

Work an opportunity

Open an opportunity's detail page to review its summary, contacts, economic impact, metrics, tasks, and notes, work its Responses, Documents, and Incentives tabs, and — as an account admin — use the Actions menu to edit it, request responses, generate a form link, or delete it.

Opportunity statuses

The Status list an opportunity uses, which differs for economic development organizations and site selection firms, how each status is categorized, how Status relates to a pipeline's columns, and who is notified when it changes.

Pipelines: board, table, and statuses

Create a pipeline from scratch or a template, move opportunities through its statuses on the board or table, and manage statuses, archiving, and deletion from pipeline settings.

Tags

Create account-wide colored tags, put them on contacts, organizations, and opportunities, change or remove them, and filter the Contacts list by tag.

Tasks on an opportunity

Create, edit, complete, and delete the tasks tracked on an opportunity, see who gets notified, and understand what tasks deliberately don't do — no emails, no reminders, and no account-wide task list.

Insights

Find who you compete with (Analyze)

Use the guided Analyze wizard to pick a community and a project type, see your ten closest competitors, run a head-to-head against any of them, read your scorecard against the whole set, and save the result as a compete report.

How Analyze picks and ranks your competitors

The math behind the Analyze wizard: how each project type weights the five layers, how similarity and the ten-peer set are built, which measures each project type compares at each level, how wins and the scorecard are decided, and what the compete report's PDF includes.

Ask Insights (AI)

Ask natural-language questions about locations, costs, workforce, risk, incentives, and EDD regions, and get a grounded answer with a data table, sources, and follow-up suggestions, saved to a conversation you can revisit or share.

City-level data

How the City level works: the fourteen indicators measured for the place itself, why small towns show dashes and a Partial ACS coverage badge, what CDP and the Incorporated only filter mean, which extra indicators are inherited from the county, and how the map decides what to draw.

Compare locations

Select two or more states, metros, counties, or cities in Explore to see them side by side: a compact panel in the right rail, or a full comparison screen with a metric-by-metric table and best-value highlighting.

County and metro data quality

What to trust in county and metro figures: which county values are modelled rather than measured, why county regulatory fields and electricity rates match the state, why most metros show a dash for two health metrics, why a whole state can vanish from the map, and where coverage stops.

Where Insights data comes from and how often it refreshes

The full metric catalogue for states, metros, counties, and cities with the source and refresh cadence behind each number, the monthly ingestion calendar, which fields are transcribed by hand and never refresh, and what happens when a source is unavailable.

Explore EDD regions

Switch Explore to the Economic Development District overlay to see each district's coded business priorities, filter and search districts, drill into the district serving a state or county, and export or report on your selection.

Explore a location

Browse states, metros, counties, and cities on the map, table, or both, filter by any metric, select a location to see its detail metrics and benchmarks, and export or start a report from your selection.

Export and CSV formats

What each Explore export actually downloads: the selection caps and their messages at every level, the file names, the columns in the state, county, metro, city, and EDD files, what a blank cell means, and which screens cannot be exported at all.

How Insights scores are calculated

The exact formulas behind the Composite Score and the five category scores at State, Metro, and County level: which metrics feed each score, their weights and scaling ranges, how ranks, percentiles, and badge colours are worked out, and why one place scores differently at different levels.

Incentive Intelligence: awards and programs

Explore Incenti Subsidy Intelligence, a proprietary dataset of disclosed incentive awards across 51 jurisdictions, alongside the Programs Offered catalog of verified current state programs, competitiveness scores, megadeals, and company deal comps.

How Incentive Intelligence figures are computed

The methodology behind the Incentives screen: how dollar figures are normalized, how the Incentive Competitiveness Score is built, what the tiers, categories, source labels and coverage tiers mean, how recipients are classified, and how often each dataset refreshes.

Reports and exports from the Incentives screen

Which outputs on the Incentives screen are saved to your account's report history, which only print, and which download a spreadsheet — with the file names, columns and caps for each, and what the screen cannot export at all.

Insights overview and data coverage

Understand what Insights is, how to get to it, what each sidebar area does, the geography levels it covers, how scores work at a glance, and what is and is not included in the data.

Create and export Insights reports

Pick a report type and one or more locations, generate a profile or comparative report, download it as a PDF, and revisit past reports from the report history list.

Dashboards

Build a dashboard with AI

Start a dashboard from a chat prompt instead of a template, review the charts the assistant proposes, confirm or reject them, and keep refining the dashboard from its chat panel afterward.

Chart fields reference

Every field each dashboard data source offers — what you can group by, filter on, and aggregate, the exact values of each list field, which dates a date range can use, and whether drill-down rows open a record.

Classic dashboards

Understand the older Dashboards page most accounts see today — an embedded dashboard Incenti sets up for you, a switcher for accounts with more than one, and how to ask for the newer Dashboards 2.0 experience.

Create a dashboard from a template

Open the New dashboard chooser, browse the template gallery with its sample-data preview, and create a dashboard from a template you can adapt.

Dashboard templates reference

See exactly what the EDO Dashboard and Site Selector Dashboard templates contain, chart by chart, which account type sees which, and what happens to a dashboard after you create it from one.

Edit a dashboard: layout, charts, and KPIs

Rename a dashboard, add and configure charts by hand, drag to reorder and resize tiles on the grid, and manage the saved KPIs your Stat charts can reference.

Filter a dashboard and drill into a chart

Apply dashboard-wide filters, share a filtered view by its link, click into a chart to see the records behind a bar, slice, or KPI, and export those records to CSV.

Understand where dashboard KPI values come from

See what a KPI card is actually built from — a built-in account field, a custom tracked metric, or a calculation like a rate or ratio — and how each one is aggregated, scoped, and formatted.

Compliance

Programs

Properties

Reports

Account

FAQ